To create an intelligent and persuasive argument classical rhetoricians decided that each argument must contain three equal kinds of appeal. Logos Pathos and Ethos. They illustrate the idea with a triangle, a geometric shape with three equal sides. Each kind of appeal is equally important yet there is also a sort of order in which they develop.

At the top of the triangle is Logos, once you have decided on a topic for an argument, it is essential that you find the best evidence and use the most logical reasons to support that argument. Even if the reasons for choosing an argument are emotional, the foundation of the argument should be based in logic.

Next is Pathos which is how you appeal to the audience's beliefs. How can you get your audience to form an emotional connection to your argument. To be really effective the audience needs to become as invested in the argument as you are. I can totally understand this part I have to have some sort of emotional connection to an idea before I can write so why wouldn't I think it would be important to others.

The last but not least is Ethos. The credibility of the writer can make or break the argument. It does not mean you have to be an expert(however it helps) it does mean that the way a writer presents the argument, in tone and style or the way the writer handles the opposing side; can help the audience decide whether you are honestly presenting your argument.

The result is LOGOS, do I have the best and most up to date information;PATHOS can I get the audience emotionally invested in my cause; ETHOS, will they believe what I have to say is credible and honest enough to listen to or act on.